The B.E.S.T. way to say No

Product managers work with limited resources and competing priorities, and the most important tool at their disposal is the word No. But, saying no is never easy and can often lead to uncomfortable situations. It is important how PMs say No; No said in the right way can not only save relationships but can also go a long way of building them.

So, how to say No? Here is an introduction of B.E.S.T. framework which can help to effectively say the word No

B = Because, E = Empathy, S = Situation, and T = Timelines